Mary Wineberg
A promotional poster was created through visual exploration and research. Imagery, typography, composition, and color were used to communicate her journey while capturing the determination, emotion, and movement that is associated with Wineberg's athletic career.
Research:
Mary Wineberg was an ordinary kid who grew up to be an Olympian gold medalist. She was known to be very motivation, especially to the younger generations.
Here are typeface studies and hierarchy studies.
Sketches & Exploration
Ideations
Final Direction Iterations
Final Poster
Final Poster on a mockup to represent what it could look like in real-world scenarios.